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Internationally famous Springer Publishing House publishes English case works of our University
Date:2022-05-24  View:
 

Springer, a world-famous academic publishing institution, has published the English Case Book Casebook of Chinese business management of our university case team and was selected as one of the "management for professionals" series books of Springer publishing house. Dragana Ostic, a foreign teacher at our school, participated in the case preparation as an editor.

The book lasted three years and was written by 11 teachers with rich case study experience. It selected 17 excellent Chinese enterprise management cases from manufacturing, retail, technology / extensive data services, agriculture, and other industries, covering strategic management, entrepreneurship management, people-oriented management, information management, and organizational innovation management. It aims to share the "new story of China" with readers and promote the process of national economic construction and enterprise transformation.

The book's publication fully confirms the excellent case development strength and extensive influence of our university case team.


 
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