On May 29, the 2022 national college brand planning competition was held online. Our school won 13 first and 4-second prizes, and our university won the best institutional organization award. Among them, the project of the "Ox demon king" Huaniu Apple was shortlisted for the finals of the Singapore global brand planning competition.

This competition has been listed in the ranking list of the national university student competition for two consecutive years, forming an innovative practice platform integrating discipline competition, industry-university cooperation, and international exchange.

More than 1300 teams from more than 300 colleges and universities from 25 provinces signed up for the competition, with nearly 10000 teachers and students participating. After expert review, 845 teams from 244 colleges and universities were shortlisted for the national finals, and 33 participating teams were qualified to participate in the finals of the global brand planning competition.